Microsoft is teaming with Adobe and c3.ai to take on Salesforce

The “windows” of opportunity, that Microsoft likes to keep an eye for – has this time lead them to an uncanny road – salesforce.

Microsoft has promised to ‘reinvent’ Customer Relationship Management (CRM) programming in the wake of cooperating with Adobe and enterprise AI organization c3.ai to launch a new stage to take on the market dominance of Salesforce.

C3.ai, Microsoft, and Adobe bring together the perfect combination of technology, industry, and domain expertise to address the requirements for a new generation of CRM.” “Importantly, in addition to this combination of leading technologies and expertise, we share a common vision with our partners of an AI-first, industry-specific approach to delivering a new generation of AI CRM solutions,” said c3.ai CEO Ed Abbo.

The three-way alliance represents a significant challenge to Salesforce, which has maintained dominance in the CRM section. SAP and Oracle are likewise big players in the CRM space, with Adobe and Microsoft following the pack with conventionally only a fraction of the market share.

The three companies guarantee that C3 AI CRM will permit customers to better anticipate their customers’ needs and deliver more satisfying and personalized user journeys. The degree of intelligence brought on by AI functionality. Massive amounts of data can likewise be examined to expand human agents or trigger automated processes in the CRM platform.

Microsoft claims that its innovation has an expansive and matchless impression, combining Dynamics 365 business applications with LinkedIn Sales Navigator and Microsoft Power Platform, controlled by Azure. Microsoft trusts that when combined with Adobe’s strength in the digital customer experience, and the AI capacities of c3.ai, the combined framework will offer consumers a ground-breaking option in contrast to the greatest players.

If you are sales – Can you feel the Enthu?

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